vmartinez

 

What do we call “Pick and Build”?

 

• It is Audience Deals’ unique and native software that allows brands and agencies to define and create customized audiences.
• None of the above.
• It is the customized advice offered by Audience Deals consultants in order to identify and create customized audiences according to the needs of each brand.

 

 

How many parameters or segments should an advertiser choose to create a customized audience for their Audience Deals campaign?

 

• One segment, such as lifestyle or brand interest.
• wo segments, combining the previous ones or others.
• Three segments, combining Mercado Libre’s audiences with third-party data.
• As many segments as they want, but being careful not to micro-segment.

 

 

What type of platform should a brand or agency hire to run its Audience Deals campaign?

 

• A DMP (Data Management Platform).
• A DSP (Demand Side Platform).
• An SSP/Exchange (Supply Side Platform).

 

 

Can brands and agencies inquire about available inventory when planning their Audience Deals campaigns?

 

• No, a programmatic campaign must run for at least 7 days to determine if there is inventory.
• No, the inventory that was or was not reached by a campaign can be determined once the campaign has ended.
• Yes, according to the audience segments they want to reach.

 

 

Which formats can be used to run Audience Deals campaigns?

 

• Display formats only.
• Video formats only.
• Both video and display formats.