Which of the following are benefits of Audience Deals?
- Impact Mercado Libre’s audiences in premium inventories outside the platform.
- Improving the ranking position of product ads.
- Reaching non-segmented mass audiences.
What sets Audience Deals apart from other programmatic solutions? Select 2 Correct Responses
What sets Audience Deals apart from other programmatic solutions? Select 2 Correct Responses
- It allows you to reach qualified audiences, that is, audiences with the right mindset.
- It allows you to run programmatic campaigns inside Mercado Libre.
- It allows you to reach users who have browsed Mercado Libre’s categories and official stores.
What kind of data does Audience Deals use to create more effective campaigns?
What kind of data does Audience Deals use to create more effective campaigns?
- Mercado Libre’s first-party data, that is, information that Mercado Libre collects directly from its audience or customers.
- Second-party data, that is, first-hand data that Mercado Libre obtains from other publishers.
- Third-party data, that is, data obtained from multiple external sources.
- A combination of second-party data and third party-data.
Which of the following statements about Audience Deals is false?
Which of the following statements about Audience Deals is false?
- The different types of audiences can be combined.
- It is not recommended to segment audiences too much.
- It is possible to run campaigns with re-marketing audiences.
- Mercado Libre’s first-party data can only be used to reach the target audience inside Mercado Libre.
What type of segmentation allows you to target your ads to audiences such as athletes, techies, fashionistas, or gamers? Select All Correct Responses
What type of segmentation allows you to target your ads to audiences such as athletes, techies, fashionistas, or gamers? Select All Correct Responses
- Re-targeting of users who visited official stores.
- Seasonal audiences.
- Interest in category.
- None of the above.
Is it advisable to micro-segment audiences?
Is it advisable to micro-segment audiences?
- It is highly recommended. You have to aim at conquering “niches” as long as it is commercially convenient.
- It is not recommended. You must strike a balance between the power of segmentation and being careful not to significantly reduce the potential reach of the campaign.
- It makes no difference. When investing in advertising media, sales opportunities exist regardless of how much audiences are segmented.
- All are incorrect.