vmartinez

Select the correct answer. A mobile app company trying to get users to download their app would most likely use which payout model in their partnerships program?

• % of Sale
• CPL
• CPC
• CPI

Which of the following statements about programmatic advertising is correct?

• Most publishers make their inventory available to market it on programmatic platforms.
• Programmatic advertising allows you to deliver a relevant message to a specific audience.
• Both options are correct.

What is “automated buying” in programmatic advertising?

• It is the advertisers’ possibility of accessing a limited inventory (advertising spaces) without having to buy it manually.
• It is the ability of websites to sell their digital inventories without the need for intermediaries.
• It is the ability to sell and buy digital inventory (advertising space) through technology.

Which of the following characteristics describe programmatic advertising?

• It uses processes available through technological platforms and it takes advantage of proprietary or third-party databases.
• It allows for the optimization of advertising campaigns once they have ended.
• It forces advertisers to buy inventory for each platform and device.