Small pieces of data that are stored on a user’s device via their browser are called _______.
- Cookies
- Linking
- Click redirects
- FTP
Which of the following are the main tracking components to understand?
Which of the following are the main tracking components to understand?
- CSS
- Click redirects
- Cookies
- Linking
How do we know that a particular affiliate drove a sale?
How do we know that a particular affiliate drove a sale?
- Commission Rate
- CPA
- Placement
- Attribution
Reversals can be submitted at any time. Is this statement true or false?
Reversals can be submitted at any time. Is this statement true or false?
- True
- False
What are important things to evaluate when analyzing an affiliate marketing program’s performance?
What are important things to evaluate when analyzing an affiliate marketing program’s performance?
- Defining the narrative behind the data
- Understanding program averages
- Requesting a make-good
- Identifying anomolies
Which of the following is the formula that you would use to calculate incremental revenue lift?
Which of the following is the formula that you would use to calculate incremental revenue lift?
- revenue – transactions
- cost – actions
- actual revenue – baseline revenue
- revenue – cost