Which of the following can a brand use to discover new partners?
- Marketo
- Social Media
- Google Search
- Network or Platform Marketplaces
Which of the following is not a recommended step when assessing competitors’ affiliate programs?
Which of the following is not a recommended step when assessing competitors’ affiliate programs?
- Search high-volume publishers for your competitors
- Google the competitors’ names plus “affiliate program” to find the competitors’ public-facing affiliate page with more information on their program.
- Contact the competitor(s) and ask them what their baseline commission rate is
- Search high-volume keywords for your competitors
Revenue is part of the KPI calculation for all of the following metrics, with the exception of ___________.
Revenue is part of the KPI calculation for all of the following metrics, with the exception of ___________.
- ROAS
- Commission Rate
- AOV
- Conversion Rate
What should a brand consider when setting its baseline commission rate?
What should a brand consider when setting its baseline commission rate?
- HR Benefits
- Company CAC goals
- Leaving room for media buys
- Competitors and “like” brands’ baseline rates
The public-facing commission rate that a program manager offers before negotiations is known as the ___________ commission rate.
The public-facing commission rate that a program manager offers before negotiations is known as the ___________ commission rate.
- baseline
- general
- topical
- low-level
Which of the following represents a file of all products sold and their characteristics?
Which of the following represents a file of all products sold and their characteristics?
- Product feed
- Deep linking
- Text link
- Banner