vmartinez

 

Which of the following variables corresponds to a KPI for discovery campaigns?

 

• Reach.
• Clicks.
• CTR.
• Traffic lift.

 

 

What is the advantage of advertising in Mercado Pago if you already invest in advertising formats in Mercado Libre’s home page?

 

• Placing Ads in Mercado Pago will allow you to reach audiences in sites outside Mercado Libre and Mercado Pago.
• Placing Ads in Mercado Pago will allow you to reach the first positions in search results.
• Placing Ads in Mercado Pago will allow you to reach audiences at the beginning of the purchase process.
• Placing Ads in Mercado Pago will allow you to impact users in the purchase stage, completing the customer journey. It also increases your brand awareness with the thousands of users that use Mercado Pago on a daily basis.

 

 

Which is the advertising solution that allows you to develop landing pages for movie, series, and vehicle launches?

 

• Trade MKT.
• Audience Display Native.
• Performance.
• Audience Deals.

 

 

What are the benefits of the Home Slider x CPM?

 

• Maximum visibility and increased availability.
• Segmentation to a relevant audience.
• Increased efficiency.
• All of the above.

 

 

What are the three main segments generated in Audience Targeting?

 

• “Demographics”, “purchase intent” and “interests and affinity”.

• “Age”, “purchasing power” and “gender”.
• “Demographics”, “hobbies” and “purchasing power”.

 

 

What are other advantages of the Trade Marketing solution?

 

Select 3 Correct Responses

• Promoting launches.
• Impacting a specific audience outside Mercado Libre.
• Positioning and strengthening your brand and/or products.
• Taking the consumer exclusively to your products.
• All of the above are correct.