vmartinez

 

Lisa’s campaigns have been getting positive results for the last 6 months. How can Sal use the data they’ve collected over that time to engage contacts who have already purchased?

 

• Create a campaign targeted to Lisa’s high CLV customers to reward them for their loyalty.
• Use the subject line helper to get suggestions to increase open rates for email campaigns
• Create a segment for all contacts who were added since he became Lisa’s strategist, so he can send them emails that are especially personalized.
• Assign as many contacts as possible a star rating.

 

 

To date, Lisa has relied on organic social posts to reach her audience. In what ways could Sal help Lisa expand her marketing strategy to different channels with Mailchimp?

 

• Connect Lisa’s online store to Mailchimp and set up a welcome automation
• Set up a landing page for Lisa to promote on social media to grow her Mailchimp audience
• Send an email campaign to existing contacts announcing new products
• Add a pop-up form to Lisa’s website

 

 

Ani’s client has decided to create a quarterly series of author speaking events. Ani creates a landing page to collect sign-ups and links to from the bookstore’s regular newsletter. Although the link got a lot of clicks, sign-ups were lower than she expected. How could Ani best target people who showed interest in the events, but didn’t signed up on the landing page?

 

• Create an automation email that is triggered when contacts click the link to her landing page from her newsletter, but don’t use her sign-up form
• Create an email automation series triggered by recurring dates that she schedules to send once per quarter
• Create a social post that includes a link to the Facebook event page
• Run digital ads that are targeted to contacts by interest

 

 

The event turned out to be a success! Ani sends a “thank you” email with a discount code to attendees, but not everyone opens the email. How could Ani reach the recipients who didn’t open their email and encourage them to come back to shop the bookstore?

 

• Set up an automation that sends a postcard to everyone who received the email, but didn’t open it after several days
• Resend her email campaign to non-openers via the Mailchimp mobile app
• Run an A/B test to see which subject lines get the most opens
• Add product recommendation blocks to the email to give her contacts personalized ideas for what books they would like

 

 

Ani anticipates that there will be guests who bring friends along to the event who did not RSVP. How could Ani help her client prepare to capture information for those people who are not already in her client’s audience?

 

• Show her client how to use the Mailchimp mobile app to add and tag contacts at the door.
• Add contacts who brought guests to a certain segment, so her client can send a link to a special landing page asking them who their guests were.
• Show her how to create an email automation, and send it to the new audience members.
• Her client doesn’t have to worry about capturing new audience members’ info, because she can add their email addresses to her audience using the address finder.

 

 

Fill-in-the-blanks: To directly engage with visitors who haven’t stopped by in a while, Ani wants to create a personalized set of email invitations. To include the contact’s first name, Ani should type the merge tag ______. To allow a contact to make changes to their profile information, Ani should type the merge tag ______.

 

• *|DATE:X|*
• *|FNAME|* (ans)
• *|UPDATE_PROFILE|*
• *|UNSUB|*