vmartinez

 

It’s been over 24 hours, and Drew wants to know how his campaign to reach new users is performing. Which of the following can Tobias track in the campaign’s report?

 

• Unique clicks
• Cost per click
• People reached
• Cost per person

 

 

Tobias proposes that he and Drew create some email automations to send alongside his usual weekly email. However, Drew is used to doing things a certain way and needs convincing. What 3 benefits should Tobias highlight to Drew about what automations can accomplish?

 

• They save time: Drew can focus on other parts of his business while his new medication sessions are being marketed to the right people automatically.
• Welcome automations help build a stronger personal connection with users: Drew can personalize his messaging based on whether customers are new, frequent, or “sometimes” users.
• Behavioral targeting allows you to send messages to people in real time based on specific actions they take in your app: Drew can have his users emailed automatically every time they complete an in-app meditation.
• They allow you to compare performance from multiple campaigns over time: Drew can see his campaigns featuring one type of meditation are more popular than his campaigns featuring another type.

 

 

When they first meet, Drew tells Tobias that he usually sends all of his email campaigns to his entire subscriber list. With that in mind, what’s the first thing Tobias might do after he connects Drew’s account to his own?

 

• Look to see if Drew has tagged and segmented his audience so he can target each segment individually
• Create an email automation series for contacts with high engagement that introduce Drew and explain the basics of how to use his app
• Create a digital ad that targets audience members by interest

 

 

As Lisa’s accessory business grows, her audience has expanded, too. Which Mailchimp smart recommendation tool can Sal use to make sure Lisa maintains a high email open rate?

 

• Send Time Optimization
• Customer lifetime value (CLV)
• Product recommendations
• Lookalike Audience Finder

 

 

While reviewing campaign reports, Sal notices that the last email campaign had low click-through rates. What could he do to optimize and improve performance?

 

• Conduct A/B or multivariate testing on the layout of his content to see if changing the hierarchy improves engagement
• Add a product recommendation content block to the email campaign to highlight top selling products
• Conduct A/B testing on variants of subject lines to better entice contacts to engage with the email content.
• Add event tagging to emails to track events inside them, so he can find out more about actions contacts take before and after they click.

 

 

Over time, Sal notices that a number of shoppers start the check-out process, but don’t complete their accessory purchases. What are some ways he can encourage these specific shoppers to return to complete their purchases?

 

• Create an abandoned cart email automation that includes a promo code
• Create an automated welcome series that introduces people to Lisa’s brand
• Create organic social posts that contain product recommendations
• Create an email campaign that targets customers with a high purchase likelihood