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While viewing reports, Tobias notices that email open rates have improved, with the most engaged subscribers coming from digital ads. In what order would Tobias complete the following steps when using the lookalike audience finder to help Drew target people who aren’t in his audience? (Drag into the correct order.)

• Put your most engaged subscribers into a segment.
• Apply a tag to your most engaged subscribers.
• Create a new campaign and choose digital ad.
• When selecting the targeting options for the lookalike audience finder, choose the appropriate segment.

While Drew’s current users are fairly engaged, he’s been having a hard time attracting new users on his own. Drew suggests that Tobias launch a digital ads campaign and increase his social posting. How could the channels below help Drew? (Match each channel with the correct answer.)

• Retargeting ads – Create Facebook or Instagram ads that specifically target Drew’s contacts, or use the lookalike audience finder to reach a new audience that’s more likely to convert than people simply targeted by interest.
• Social posts – Recapture people who have already visited Drew’s site when they visit a wide array of websites that reach more than 90% of people on the internet.
• Google remarketing ads – Entice people who are already follow Drew on social media to subscribe to email communications with free posts whose results Drew can see alongside the rest of his Mailchimp marketing channels.
• Social ads – Recapture people who have already visited Drew’s site while they’re on Instagram or Facebook.