vmartinez

 

Maria’s first move is to determine targetable customer segments outside of Copenhagen. How could Maria use the audience dashboard to identify a high-potential market and get started with an email campaign?

 

• Using pre-built segments, such as top locations, to identify the market that has the most activity among her client’s existing subscribed contacts
• Examine the different templates available for her email campaigns
• Use the predicted demographics section to find out more about who’s in her audience
• Add tags to her existing contacts to differentiate them from new contacts

 

 

Violet, a local florist, has identified a problem with her recent email campaign: her click-throughs on product links are lower than usual. She wants to improve the click-through rate on her campaign, but she’s a bit lost on how to proceed. What should she do next?

 

• She should relaunch her previous campaign—there’s no reason to mess with success.
• Her audience might just be bored—she should craft a whole new campaign focused on video, illustrations, and animated GIFs to get their attention with something fresh and new.
• She needs to analyze the data, pick a variable to test—such as the subject line—and come up with a few hypotheses around how that variable could be improved. Then, she can run an A/B test to see what works best for her audience.
• She should ask her most loyal users for advice—they may know what isn’t clicking with her most recent campaign and be able to guide her toward a solution.

 

 

Cameron, an illustrator, is holding an online workshop to help attendees design their own original comic book characters. She wants to capture information in advance on what her attendees already know about character design and what tools they’re familiar with. What would you recommend Cameron does to accomplish this?

 

• Create an event landing page with a customized sign-up form that allows attendees to provide this information when signing up for the workshop.
• Using the lookalike audience finder, Cameron can target specific users that are already familiar with the exact tools she uses, and invite only them to the class.
• Create an email campaign asking everyone in her audience to provide this information—she can confirm who knows what after they sign up.
• Use social posts to ask her existing audience which design tools they use so she can focus the class on things they’re already familiar with.

 

 

Wanda, the owner of an online bookstore, wants to learn more about her newest contacts. What insights can Wanda find on the Audience Dashboard? Select 3 Correct Responses

 

• Tags
• Email marketing engagement
• Email benchmarks
• Recent growth

 

 

Shannon, a marketing consultant at an agency, wants to learn more about customer lifetime value (CLV) and purchase likelihood. What benefits should you highlight to Shannon?

 

• All of the above
• Spend amount is a key customer-specific variable that Mailchimp uses to determine both a customer’s lifetime value and their purchase likelihood..
• Contacts, once categorized as high, moderate or low in terms of CLV and purchase likelihood, always remain in that category.
• CLV and purchase likelihood are predictive insights about contacts who have made at least 1 purchase in your connected store, and both are valuable tools to help you forecast future buying behavior.

 

 

Clicks per unique open are defined as the percentage of recipients who registered as an open and also clicked at least 2 links in your campaign.

 

• True

 

• False