vmartinez

 

As Lisa’s accessory business grows, her audience has expanded, too. Which Mailchimp smart recommendation tool can Sal use to make sure Lisa maintains a high email open rate?

 

• Send Time Optimization
• Customer lifetime value (CLV)
• Product recommendations
• Lookalike Audience Finder

 

 

While reviewing campaign reports, Sal notices that the last email campaign had low click-through rates. What could he do to optimize and improve performance?

 

• Conduct A/B or multivariate testing on the layout of his content to see if changing the hierarchy improves engagement
• Add a product recommendation content block to the email campaign to highlight top selling products
• Conduct A/B testing on variants of subject lines to better entice contacts to engage with the email content.
• Add event tagging to emails to track events inside them, so he can find out more about actions contacts take before and after they click.

 

 

Over time, Sal notices that a number of shoppers start the check-out process, but don’t complete their accessory purchases. What are some ways he can encourage these specific shoppers to return to complete their purchases?

 

• Create an abandoned cart email automation that includes a promo code
• Create an automated welcome series that introduces people to Lisa’s brand
• Create organic social posts that contain product recommendations
• Create an email campaign that targets customers with a high purchase likelihood

 

 

Lisa’s campaigns have been getting positive results for the last 6 months. How can Sal use the data they’ve collected over that time to engage contacts who have already purchased?

 

• Create a campaign targeted to Lisa’s high CLV customers to reward them for their loyalty.
• Use the subject line helper to get suggestions to increase open rates for email campaigns
• Create a segment for all contacts who were added since he became Lisa’s strategist, so he can send them emails that are especially personalized.
• Assign as many contacts as possible a star rating.

 

 

To date, Lisa has relied on organic social posts to reach her audience. In what ways could Sal help Lisa expand her marketing strategy to different channels with Mailchimp?

 

• Connect Lisa’s online store to Mailchimp and set up a welcome automation
• Set up a landing page for Lisa to promote on social media to grow her Mailchimp audience
• Send an email campaign to existing contacts announcing new products
• Add a pop-up form to Lisa’s website

 

 

Ani’s client has decided to create a quarterly series of author speaking events. Ani creates a landing page to collect sign-ups and links to from the bookstore’s regular newsletter. Although the link got a lot of clicks, sign-ups were lower than she expected. How could Ani best target people who showed interest in the events, but didn’t signed up on the landing page?

 

• Create an automation email that is triggered when contacts click the link to her landing page from her newsletter, but don’t use her sign-up form
• Create an email automation series triggered by recurring dates that she schedules to send once per quarter
• Create a social post that includes a link to the Facebook event page
• Run digital ads that are targeted to contacts by interest