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While viewing reports, Tobias notices that email open rates have improved, with the most engaged subscribers coming from digital ads. In what order would Tobias complete the following steps when using the lookalike audience finder to help Drew target people who aren’t in his audience? (Drag into the correct order.)

• Put your most engaged subscribers into a segment.
• Apply a tag to your most engaged subscribers.
• Create a new campaign and choose digital ad.
• When selecting the targeting options for the lookalike audience finder, choose the appropriate segment.

While Drew’s current users are fairly engaged, he’s been having a hard time attracting new users on his own. Drew suggests that Tobias launch a digital ads campaign and increase his social posting. How could the channels below help Drew? (Match each channel with the correct answer.)

• Retargeting ads – Create Facebook or Instagram ads that specifically target Drew’s contacts, or use the lookalike audience finder to reach a new audience that’s more likely to convert than people simply targeted by interest.
• Social posts – Recapture people who have already visited Drew’s site when they visit a wide array of websites that reach more than 90% of people on the internet.
• Google remarketing ads – Entice people who are already follow Drew on social media to subscribe to email communications with free posts whose results Drew can see alongside the rest of his Mailchimp marketing channels.
• Social ads – Recapture people who have already visited Drew’s site while they’re on Instagram or Facebook.

Maria’s email campaign strategy is paying off—Helsinki is showing positive purchase trends. Maria decides it’s the right time to expand into Oslo with a multichannel campaign. Her client is on board, but would like to know the benefits of other channels. Which benefits should Maria highlight to her client for each of the channels below?

• Landing page with signup form – Target people on the web outside your audience by interest and make sure those inside your audience are keeping your brand top-of-mind.
• Email – Free to create as any as many you want, this channel allows you to easily collect information about your contacts and automatically assign them tags based on that information.
• Digital ads – Automate your campaigns in this channel in order to send personalized messages to people depending on where they are in their journey with your company
• Postcards – Get a beautiful photograph of your best-selling item hand-delivered to people who aren’t already in your audience.

Time passes and Priya’s website visitors are more active and engaged online! Aisha wants to help Priya build on this momentum. Which of the following would be best to grow her audience?

• Use the lookalike audience finder in a postcard or digital ad campaign
• Use the happy birthday featured automation to let contacts know they’re special
• Create a re-engagement email automation to regain lapsed customers
• Use customer lifetime value (CLV) to target contacts with digital ads

Priya’s prospective clients often visit her website, but a majority of these visitors never contact her. What could Aisha do to specifically target these visitors? (Select 2.)

• Create a retargeting ad to recapture Facebook and Instagram users who have recently visited her site.
• Create an email automation that is triggered by contacts clicking on a link to her site from 1 of her email campaigns.
• Create a digital ad that’s targeted by interest, and choose interests that Priya shares.
• Use more effective calls to action in her monthly email newsletters that are sent to her entire audience.