vmartinez

 

Aisha receives a test email that Priya created herself and notices that she’s using an old company logo. What can she recommend to Priya to prevent this from happening in the future?

 

• Use Mailchimp’s content studio to store the latest versions of all graphics so Priya can make sure their campaigns are consistent.
• Send test emails to more people and ask them to leave a comment if the graphics look incorrect to them.
• Make sure that she’s using the most recent campaign when she duplicates an old campaign to use as a template for a new one.
• Only create email campaigns when working closely with a designer, since working with templates can be complicated.

 

 

As Priya works with many of her clients face-to-face, she’s often able to greet them by name. Which strategy should Aisha consider to ensure that Priya has this same ability in her marketing?

 

• Use predicted demographics to create targeted segments and personalize campaigns for specific industries
• Use the *|FNAME|* merge tag so that her emails are personalized with her contact’s name
• Set up a recurring date postcard to keep her services top-of-mind with her contacts
• Create a digital ad campaign with a promo code so she can reach new customers outside of her audience

 

 

Priya has a large email list—consisting of clients and people she’s met at networking events—but doesn’t keep record of anyone’s physical address. Aisha thinks that postcards would be a smart way to advertise, though, since Priya mostly works with local businesses. Is there a way for Aisha to create a postcard campaign with information Priya already has?

 

• Yes, Priya can use the address finder to ensure a postcard campaign reaches her contacts’ physical addresses
• Yes, Priya can use the lookalike audience finder to ensure a postcard campaign reaches her contacts’ physical addresses
• No, however, she can use email automations for many similar activities, like abandoned carts and recurring dates
• No, Mailchimp’s features don’t include direct mail

 

 

It’s been over 24 hours, and Drew wants to know how his campaign to reach new users is performing. Which of the following can Tobias track in the campaign’s report?

 

• Unique clicks
• Cost per click
• People reached
• Cost per person

 

 

Tobias proposes that he and Drew create some email automations to send alongside his usual weekly email. However, Drew is used to doing things a certain way and needs convincing. What 3 benefits should Tobias highlight to Drew about what automations can accomplish?

 

• They save time: Drew can focus on other parts of his business while his new medication sessions are being marketed to the right people automatically.
• Welcome automations help build a stronger personal connection with users: Drew can personalize his messaging based on whether customers are new, frequent, or “sometimes” users.
• Behavioral targeting allows you to send messages to people in real time based on specific actions they take in your app: Drew can have his users emailed automatically every time they complete an in-app meditation.
• They allow you to compare performance from multiple campaigns over time: Drew can see his campaigns featuring one type of meditation are more popular than his campaigns featuring another type.

 

 

When they first meet, Drew tells Tobias that he usually sends all of his email campaigns to his entire subscriber list. With that in mind, what’s the first thing Tobias might do after he connects Drew’s account to his own?

 

• Look to see if Drew has tagged and segmented his audience so he can target each segment individually
• Create an email automation series for contacts with high engagement that introduce Drew and explain the basics of how to use his app
• Create a digital ad that targets audience members by interest