vmartinez

 

The event turned out to be a success! Ani sends a “thank you” email with a discount code to attendees, but not everyone opens the email. How could Ani reach the recipients who didn’t open their email and encourage them to come back to shop the bookstore?

 

• Set up an automation that sends a postcard to everyone who received the email, but didn’t open it after several days
• Resend her email campaign to non-openers via the Mailchimp mobile app
• Run an A/B test to see which subject lines get the most opens
• Add product recommendation blocks to the email to give her contacts personalized ideas for what books they would like

 

 

Ani anticipates that there will be guests who bring friends along to the event who did not RSVP. How could Ani help her client prepare to capture information for those people who are not already in her client’s audience?

 

• Show her client how to use the Mailchimp mobile app to add and tag contacts at the door.
• Add contacts who brought guests to a certain segment, so her client can send a link to a special landing page asking them who their guests were.
• Show her how to create an email automation, and send it to the new audience members.
• Her client doesn’t have to worry about capturing new audience members’ info, because she can add their email addresses to her audience using the address finder.

 

 

Fill-in-the-blanks: To directly engage with visitors who haven’t stopped by in a while, Ani wants to create a personalized set of email invitations. To include the contact’s first name, Ani should type the merge tag ______. To allow a contact to make changes to their profile information, Ani should type the merge tag ______.

 

• *|DATE:X|*
• *|FNAME|* (ans)
• *|UPDATE_PROFILE|*
• *|UNSUB|*

 

 

To keep things intimate, the author speaking event will be in-person only. Which of the following logic statements would create a segment that best helps Ani ensure her event-related campaigns are relevant?

 

• Signup source > Was > Any > Landing page
• Campaign activity > Opened > Any of the last 5 campaigns
• Location > Is in city > Atlanta, GA
• Predicted age range > Is > 25-34

 

 

As a first step, Ani needs a way to capture who is planning to attend the author speaking event. Which of the following methods could be effective in capturing RSVPs and tracking engagement from people who are already on the bookstore’s contact list? Select 3 Correct Responses

 

• A landing page with a sign-up form block
• Event announcement email with a call to sign up
• Using one of Mailchimp’s event integrations, like Eventbrite
• Making sure all of the creative assets for the campaign are in Mailchimp’s content studio

 

 

Maria finds that Helsinki is the strongest location outside of Copenhagen. Maria wants to ensure her client’s message is tailored to that market, so she decides to utilize multivariate testing. Which 2 variables make the most sense to focus on when testing? Select 2 Correct Responses

 

• To name
• From name
• Content
• Subject Line