vmartinez

 

Maria’s email campaign strategy is paying off—Helsinki is showing positive purchase trends. Maria decides it’s the right time to expand into Oslo with a multichannel campaign. Her client is on board, but would like to know the benefits of other channels. Which benefits should Maria highlight to her client for each of the channels below?

 

• Landing page with signup form – Target people on the web outside your audience by interest and make sure those inside your audience are keeping your brand top-of-mind.
• Email – Free to create as any as many you want, this channel allows you to easily collect information about your contacts and automatically assign them tags based on that information.
• Digital ads – Automate your campaigns in this channel in order to send personalized messages to people depending on where they are in their journey with your company
• Postcards – Get a beautiful photograph of your best-selling item hand-delivered to people who aren’t already in your audience.

 

 

Time passes and Priya’s website visitors are more active and engaged online! Aisha wants to help Priya build on this momentum. Which of the following would be best to grow her audience?

 

• Use the lookalike audience finder in a postcard or digital ad campaign
• Use the happy birthday featured automation to let contacts know they’re special
• Create a re-engagement email automation to regain lapsed customers
• Use customer lifetime value (CLV) to target contacts with digital ads

 

 

Priya’s prospective clients often visit her website, but a majority of these visitors never contact her. What could Aisha do to specifically target these visitors? (Select 2.)

 

• Create a retargeting ad to recapture Facebook and Instagram users who have recently visited her site.
• Create an email automation that is triggered by contacts clicking on a link to her site from 1 of her email campaigns.
• Create a digital ad that’s targeted by interest, and choose interests that Priya shares.
• Use more effective calls to action in her monthly email newsletters that are sent to her entire audience.

 

 

Aisha receives a test email that Priya created herself and notices that she’s using an old company logo. What can she recommend to Priya to prevent this from happening in the future?

 

• Use Mailchimp’s content studio to store the latest versions of all graphics so Priya can make sure their campaigns are consistent.
• Send test emails to more people and ask them to leave a comment if the graphics look incorrect to them.
• Make sure that she’s using the most recent campaign when she duplicates an old campaign to use as a template for a new one.
• Only create email campaigns when working closely with a designer, since working with templates can be complicated.

 

 

As Priya works with many of her clients face-to-face, she’s often able to greet them by name. Which strategy should Aisha consider to ensure that Priya has this same ability in her marketing?

 

• Use predicted demographics to create targeted segments and personalize campaigns for specific industries
• Use the *|FNAME|* merge tag so that her emails are personalized with her contact’s name
• Set up a recurring date postcard to keep her services top-of-mind with her contacts
• Create a digital ad campaign with a promo code so she can reach new customers outside of her audience

 

 

Priya has a large email list—consisting of clients and people she’s met at networking events—but doesn’t keep record of anyone’s physical address. Aisha thinks that postcards would be a smart way to advertise, though, since Priya mostly works with local businesses. Is there a way for Aisha to create a postcard campaign with information Priya already has?

 

• Yes, Priya can use the address finder to ensure a postcard campaign reaches her contacts’ physical addresses
• Yes, Priya can use the lookalike audience finder to ensure a postcard campaign reaches her contacts’ physical addresses
• No, however, she can use email automations for many similar activities, like abandoned carts and recurring dates
• No, Mailchimp’s features don’t include direct mail