vmartinez

 

To keep things intimate, the author speaking event will be in-person only. Which of the following logic statements would create a segment that best helps Ani ensure her event-related campaigns are relevant?

 

• Signup source > Was > Any > Landing page
• Campaign activity > Opened > Any of the last 5 campaigns
• Location > Is in city > Atlanta, GA
• Predicted age range > Is > 25-34

 

 

As a first step, Ani needs a way to capture who is planning to attend the author speaking event. Which of the following methods could be effective in capturing RSVPs and tracking engagement from people who are already on the bookstore’s contact list? Select 3 Correct Responses

 

• A landing page with a sign-up form block
• Event announcement email with a call to sign up
• Using one of Mailchimp’s event integrations, like Eventbrite
• Making sure all of the creative assets for the campaign are in Mailchimp’s content studio

 

 

Maria finds that Helsinki is the strongest location outside of Copenhagen. Maria wants to ensure her client’s message is tailored to that market, so she decides to utilize multivariate testing. Which 2 variables make the most sense to focus on when testing? Select 2 Correct Responses

 

• To name
• From name
• Content
• Subject Line

 

 

Maria’s first move is to determine targetable customer segments outside of Copenhagen. How could Maria use the audience dashboard to identify a high-potential market and get started with an email campaign?

 

• Using pre-built segments, such as top locations, to identify the market that has the most activity among her client’s existing subscribed contacts
• Examine the different templates available for her email campaigns
• Use the predicted demographics section to find out more about who’s in her audience
• Add tags to her existing contacts to differentiate them from new contacts

 

 

Violet, a local florist, has identified a problem with her recent email campaign: her click-throughs on product links are lower than usual. She wants to improve the click-through rate on her campaign, but she’s a bit lost on how to proceed. What should she do next?

 

• She should relaunch her previous campaign—there’s no reason to mess with success.
• Her audience might just be bored—she should craft a whole new campaign focused on video, illustrations, and animated GIFs to get their attention with something fresh and new.
• She needs to analyze the data, pick a variable to test—such as the subject line—and come up with a few hypotheses around how that variable could be improved. Then, she can run an A/B test to see what works best for her audience.
• She should ask her most loyal users for advice—they may know what isn’t clicking with her most recent campaign and be able to guide her toward a solution.

 

 

Cameron, an illustrator, is holding an online workshop to help attendees design their own original comic book characters. She wants to capture information in advance on what her attendees already know about character design and what tools they’re familiar with. What would you recommend Cameron does to accomplish this?

 

• Create an event landing page with a customized sign-up form that allows attendees to provide this information when signing up for the workshop.
• Using the lookalike audience finder, Cameron can target specific users that are already familiar with the exact tools she uses, and invite only them to the class.
• Create an email campaign asking everyone in her audience to provide this information—she can confirm who knows what after they sign up.
• Use social posts to ask her existing audience which design tools they use so she can focus the class on things they’re already familiar with.