vmartinez

 

Wanda, the owner of an online bookstore, wants to learn more about her newest contacts. What insights can Wanda find on the Audience Dashboard? Select 3 Correct Responses

 

• Tags
• Email marketing engagement
• Email benchmarks
• Recent growth

 

 

Shannon, a marketing consultant at an agency, wants to learn more about customer lifetime value (CLV) and purchase likelihood. What benefits should you highlight to Shannon?

 

• All of the above
• Spend amount is a key customer-specific variable that Mailchimp uses to determine both a customer’s lifetime value and their purchase likelihood..
• Contacts, once categorized as high, moderate or low in terms of CLV and purchase likelihood, always remain in that category.
• CLV and purchase likelihood are predictive insights about contacts who have made at least 1 purchase in your connected store, and both are valuable tools to help you forecast future buying behavior.

 

 

Clicks per unique open are defined as the percentage of recipients who registered as an open and also clicked at least 2 links in your campaign.

 

• True

 

• False

 

 

Darryl, an online jeweler, wants to tie his campaigns to actual products in his store. What should his first step be?

 

• Create an email campaign letting his customers know that big changes are coming
• Connect his e-commerce store to Mailchimp
• Create a landing page to highlight his top products separately
• Upload individual images of each product to his Mailchimp account