vmartinez

 

How can the Events endpoint help you build more personalized customer journeys? Select 2 Correct Responses

 

• It can tell you the time since a contact’s last login
• It can provide information on a contact’s location
• It can tell you the date and time a page was visited on your website
• It can tell you if a contact accessed your site through desktop or mobile

 

 

How can the Tags endpoint help you build more personalized customer journeys? Select 2 Correct Responses

 

• It can tell you the date and time a page was visited on your website
• It can provide information on a contact’s location
• It can tell you the time since a contact’s last login
• It can tell you if a contact accessed your site through desktop or mobile

 

 

True or false: To help you develop more complex customer journeys, Mailchimp’s Marketing API can collect information from your site or app regarding your contacts’ activity and pass that information along to Mailchimp. In addition to general contact information, the API allows for the collection of two very specific types of information, through the Tags and Events endpoints.

 

• False

 

• True

 

 

One of your clients wants to try building a customer journey on their own. What are some features you might highlight to emphasize how easy to use the Customer Journey builder is? Select 3 Correct Responses

 

• Drag-and-drop functionality makes it easy to add a rule or action to a journey map
• The visual interface provides high-level statistics on your contacts’ interactions with each journey point
• The add or remove tag action lets contacts add tags to products they’re interested in purchasing
• Rules, like branching points, help guide a contact’s journey based on what you know about them and their behavior.

 

 

True or false: With the send email action in Mailchimp’s Customer Journeys, you can build an email using a previous campaign as a template, or create your email from scratch by selecting a new template. Regardless of how you build your email, you’ll never have to leave the Customer Journey workflow.

 

• True

 

• False

 

 

What is one of the key benefits of the add or remove tag action in Mailchimp’s Customer Journeys?

 

• Tags can be automatically added or removed based on a contact’s behavior
• Tags can be edited and adjusted based on contact feedback
• Tags can be changed at a later date by clicking Bulk Change