vmartinez

 

A week has passed since Jacob launched his customer journey and he wants to see how things are going. What would you tell him to help him track the results of his customer journey? Select 2 Correct Responses

 

• He can navigate to the Reports section within Campaigns to see the exact results of his customer journey.
• Once 35 contacts have completed the customer journey, he’ll be able to see key stats and results.
• Key stats will appear on tag and email actions within a journey map as contacts reach those journey points.
• He can see the number of contacts who have started a customer journey on the Customer Journey homepage.

 

 

Jacob has added an email to the No path on his If / Else branch. What should he consider adding to the Yes path?

 

• Nothing—he’s all set.
• A follow-up email reminding Jacob’s contacts about his new app
• An email that offers tips on how to use Jacob’s new app

 

 

Jacob, a digital entrepreneur, is launching a second app and wants to build a customer journey announcing the new app to all of his contacts. As part of his customer journey, he’d like to send a follow-up message to anyone that doesn’t open his first email after one week. Jacob’s almost finished building his customer journey—he just needs to add a final action to the Yes and No paths in his If / Else branch. Before he continues, he wants you to review his current customer journey. Looking over the image below, are there any immediate changes he should make to the journey he’s built so far? If so, what?

 

• Yes. Jacob needs to change the delay to a wait rule to ensure a proper wait time before re-engaging contacts.
• No. Jacob is on the right track—the If / Else branch in his customer journey will ensure he is able to follow up with contacts appropriately.
• Yes. Jacob needs to change the condition of the delay to 7 days to ensure his follow-up email is sent at the right time.
• Yes. Jacob needs to add a tag to each contact after the delay so that the If / Else branch can properly funnel contacts based on their behavior.

 

 

In order to keep your campaigns successful over time, it’s important to analyze and refine your automations to improve their performance. What are 3 ways you can analyze the success of your automations? Select 3 Correct Responses

 

• Look at your customer journey map to double-check that your branching points lead contacts down the right path based on their behavior
• Identify the customer metrics that have decreased, like conversion rate and NPS score
• Check the impact these automations have had on your business metrics, such as revenue, sales volume, and new customer orders
• Review key marketing metrics like open rate and CTR to determine what is and isn’t working

 

 

Fill in the blank: When considering the logic behind branching points, there are 2 core concepts to understand: ________________ and ________________.

 

• Starting points; automations
• Rules; actions
• Prompts; branches
• Kick-offs; triggers

 

 

Both business objectives and marketing objectives are essential to every campaign. Classify each of the following examples of measurement as either business objectives or marketing objectives: (Drag and drop the types of objectives listed below to match them to the correct examples.)

 

• Click-through rates – business objective
• Incremental profit growth – business objective
• Time engaged on content – marketing objective
• Adding new customers – marketing objective