For an email automation to be successful, it must be: Select 3 Correct Responses
- Finalized quickly and efficiently
- Regularly analyzed and refined
- Focused on a clear objective
- Designed around customer behavior
When helping a client build a series of automations or customer journeys, it’s important to prioritize the automations you first build. What 3 factors should most impact how you prioritize your automations? Select 3 Correct Responses
When helping a client build a series of automations or customer journeys, it’s important to prioritize the automations you first build. What 3 factors should most impact how you prioritize your automations? Select 3 Correct Responses
- Conversion potential
- Frequency
- Opportunity to improve
- Send date
Reminding a customer to complete a purchase after abandoning their cart is an example of which type of email automation?
Reminding a customer to complete a purchase after abandoning their cart is an example of which type of email automation?
- Single-step automation
- Multi-pathway automation
- Conditional workflow
- Multi-step automation
Where should you go in your Mailchimp account if you want to build a single-step email automation instead of a customer journey? Select 2 Correct Responses
Where should you go in your Mailchimp account if you want to build a single-step email automation instead of a customer journey? Select 2 Correct Responses
- When creating a customer journey, select Classic Automations
- You can access the Single-step Automations tab within the All Campaigns page
- You can access the Create an Automation Email tab within the Create an Email page
- Smart recommendations will recommend a single-step automation to you when building a customer journey
Fill in the blank: The first step in Mailchimp’s 3-step framework to develop an email automations strategy is “Identify the key ________________ that support your business goals.”
Fill in the blank: The first step in Mailchimp’s 3-step framework to develop an email automations strategy is “Identify the key ________________ that support your business goals.”
- triggers
- customer journeys
- customer interactions
- email automations
True or false: Because customer journeys allow you to add or remove tags from contacts at every step within a journey, you can: learn more about your contacts, more accurately segment your contacts via tagging, and improve your user segmentation.
True or false: Because customer journeys allow you to add or remove tags from contacts at every step within a journey, you can: learn more about your contacts, more accurately segment your contacts via tagging, and improve your user segmentation.
- False
- True