vmartinez

 

How could you use an If / Else branch in a customer journey to build a strong post-purchase campaign?

 

• You can set an If / Else branch that confirms if a contact bought a paired product after buying one item in that pair
• You can set an If / Else branch that creates a pop-up asking customers to confirm if they purchased both products
• You can set an If / Else branch that funnels contacts to a new customer journey based on their purchase decision

 

 

Fill in the blank: A ________________ rule requires that a contact stays at a journey point until they trigger the next point in their journey via a specific action. With a ________________, contacts can’t continue down a path for a period of time that you choose.

 

• pause; hold
• wait; delay
• delay; wait
• hold; pause

 

 

How might you use rules and actions in a customer journey to build a strong welcome series? Select 2 Correct Responses

 

• Add a delay of 1 week to your customer journey before sending a follow-up email that builds on your original welcome email
• Select the hold action, ensuring your email is only sent after the proper conditions are met
• Add a wait rule that triggers a unique welcome email based on your contact’s behavior
• Set an If / Else branch that confirms if a contact engaged with previous emails within the campaign

 

 

Fill in the blank: Mailchimp’s Marketing API lets you create ________________ powered by ________________ that is/are important and relevant to your business.

 

• custom automations; data science
• bulk emails; customer information
• unique starting points; behavioral data
• personalized campaigns; custom events

 

 

True or false: Event-based starting points focus only on recurring dates, like birthdays, holidays, or the anniversary of the date that a contact first signed up for your service.

 

• True

 

• False

 

 

What is an example of an event-based starting point? Select 2 Correct Responses

 

• A specific date, like a contact’s birthday
• A recurring date, like an annual event
• A contact purchasing a product
• The way a contact interacts with the emails you send