vmartinez

 

What is an example of an activity-based starting point? Select 2 Correct Responses

 

• A contact purchasing a product
• The way a contact interacts with the emails you send
• A specific date, like a contact’s birthday
• A recurring date, like an annual event

 

 

Fill in the blank: Behind the scenes, customer journeys can help you create workflow efficiencies by ________________.

 

• predicting which email template you’ll want to use when building a campaign
• automating CRM actions like tagging contacts
• predicting user behavior to determine the path a contact may take

 

 

What is a starting point?

 

• An event, triggered exclusively by a contact’s behavior, that kicks off a customer journey
• An event- or date-based condition that determines when a contact enters a customer journey
• A trigger that affects a customer’s lifetime value (CLV)

 

 

What are the benefits of pre-built journeys in Mailchimp’s Customer Journeys? Select 3 Correct Responses

 

• Reviewing the predefined workflows and settings of pre-built journeys can help you expand your understanding of other automation strategies
• Instead of building every journey from scratch, you can save time by selecting a pre-built journey
• They’re fully customizable, so you can tweak them to meet the specific needs of your business
• Pre-built journeys offer more depth—they’re the only customer journeys that let you include multiple starting points

 

 

In what ways can Mailchimp’s Customer Journeys help your business? Select 2 Correct Responses

 

• It’s based on an individual’s behavior, so your contacts will always receive content that’s relevant to them
• It predicts a contact’s actions, determining which email they’ll like most before anything is sent
• It specializes in creating bulk emails for all of your contacts, letting you save time while Mailchimp gets to work
• It’s powered by an easy-to-use, intuitive interface that includes drag-and-drop functionality

 

 

Fill in the blank: With Customer Journeys from Mailchimp, you can build automated journeys that help you create ________________.

 

• ongoing one-to-one connections with your contacts
• a unique, custom-built interface for each of your postcard campaigns
• bulk emails aimed at your entire address book
• engaging, personalized emails for all specially tagged contacts