What is the primary benefit of using overlap reports for your Streaming TV ad campaign?
- Identifying audiences that were most responsive to your ads
- Optimizing your creative to improve performance
- Setting viewability and completion rate targets
Explanation: The correct answer is **Identifying audiences that were most responsive to your ads**. The primary benefit of using overlap reports for a Streaming TV ad campaign is that they allow advertisers to identify which audience segments were most responsive to their ads. These reports provide valuable insights into how different audience groups have interacted with the campaign, helping advertisers understand which segments are most engaged and likely to convert. By analyzing the overlap between the targeted audience and those who responded positively to the ads, advertisers can refine their strategies, optimize future campaigns, and allocate resources more effectively to reach the most responsive audiences. This data-driven approach ensures that the campaign is tailored to engage the right customers and maximize its impact.