Sponsored Brands video ads and Sponsored Display video ads use keyword and product targeting to increase product discoverability.
- True
- False
Explanation:
The correct answer is **True**. Sponsored Brands video ads and Sponsored Display video ads both utilize keyword and product targeting to increase product discoverability. By leveraging these targeting strategies, advertisers can reach the right audience at key moments in their shopping journey. Sponsored Brands video ads allow advertisers to target specific keywords or categories relevant to their products, ensuring they are shown to customers actively searching for similar items. Similarly, Sponsored Display video ads can target specific products, allowing advertisers to promote their offerings directly to shoppers browsing related items. This combination of keyword and product targeting helps increase the visibility of products, driving engagement and potentially boosting conversions by reaching relevant, intent-driven audiences.