Match each advertising objectives with the correct definition.
| Purchase | Focuses on capturing existing demand for your brand or products by reaching an audience who is already considering your brand. (1) |
| Awareness | Focuses on generating new, long-term demand and interest for your brand and products, and is the beginning of customers’ interest in a product or brand. (2) |
| Loyalty | Focuses on repeat purchases and creating a following for your brand by encouraging continued engagement with your brand. (3) |
| Consideration | Focuses on building new, short-term demand for an advertiser’s products and encourages shoppers to browse and think about purchasing your brand and products. (4) |