Khan is running a Sponsored Brands video campaign focused on driving awareness. Which keyword strategy would you recommend to best help them achieve this goal?
- Equal parts breadth and depth of keyword
- Focus on breadth of keywords
- Focus on brand defense
Explanation:
The correct answer is **Focus on breadth of keywords**. For a Sponsored Brands video campaign focused on driving awareness, it is important to prioritize the breadth of keywords. By targeting a wide variety of relevant keywords, Khan can increase the reach of their campaign and expose their brand to a broader audience. This strategy helps capture attention from users who may not yet be familiar with the brand, but who are searching for related products or interests. Focusing on a broader range of keywords ensures that the campaign reaches potential customers at the awareness stage of the buying journey, maximizing the visibility and effectiveness of the video ads.