Select the advertising console tab you would use to create a Brand Store.
- Creative tools
- Opportunities
- Brand content
Explanation:
The correct answer is **’Brand content’** because this tab within the advertising console is specifically designed for creating and managing a Brand Store. Brand content provides the tools and resources needed to showcase a brand’s full range of products, allowing advertisers to build a customized, branded shopping experience on Amazon. Through this tab, advertisers can create a visually appealing and cohesive store that highlights their brand and products, offering a more direct and engaging path for customers to explore and purchase. While ‘Opportunities’ focuses on identifying potential advertising strategies and ‘Creative tools’ offers resources for ad creatives, it is the ‘Brand content’ tab that enables the actual creation and management of a Brand Store.