Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?
- targeting report
- performance over time report
- placement report
- advertised product report
- search term report
Explanation:
The targeting report provides insights into sales and performance metrics for keywords, ASINs, and categories in all campaigns that received at least one impression.
Talkbotics has been advertising for a year so they can use the targeting report to find out which keywords are getting clicks but aren’t converting into sales, which keywords aren’t performing well, etc.