Select the phrase that describes the value behind Amazon sponsored ads policies.
- Value-centric
- Customer-centric
- Entertainment-centric
Explanation:
The correct answer is **’Customer-centric’** because Amazon’s sponsored ads policies are designed with the customer experience at the forefront. These policies ensure that ads are relevant, truthful, and non-deceptive, enhancing the overall shopping experience by providing customers with helpful and accurate information. By prioritizing customer needs and ensuring that ads are aligned with their interests and preferences, Amazon creates a safer, more trustworthy environment for shoppers. This focus on the customer helps maintain the integrity of the platform and fosters positive relationships between advertisers, Amazon, and customers. In contrast, ‘Value-centric’ and ‘Entertainment-centric’ do not fully capture the primary objective of these policies, which is to safeguard the customer experience.