Richard’s campaign received a high number of clicks in the first couple of hours of the day and used up their small daily budget. How will this affect their campaign?

Richard’s campaign received a high number of clicks in the first couple of hours of the day and used up their small daily budget. How will this affect their campaign?

• The campaign won’t receive any more impressions for the next 24 hours.
• The campaign will continue to receive impressions, borrowing budget from the next day.
• The campaign won’t receive any more impressions for the rest of the day.

 

Explanation:

The correct answer is The campaign won’t receive any more impressions for the rest of the day because once the daily budget for a campaign is exhausted, Amazon will stop delivering impressions for the remainder of the day. This means that while the campaign was able to generate a high number of clicks initially, it will not be shown to potential customers anymore until the budget is replenished the following day. Amazon’s system is designed to ensure that campaigns do not exceed their set daily budget, so once that amount is used up, the campaign effectively pauses for the day. This prevents overspending but also limits additional opportunities for impressions within that day.