Amazon Sponsored Ads Certification Answers

Amazon Sponsored Ads Certification Assessment Answers This assessment is comprised of 50 which cover topics related to sponsored ads with Amazon Advertising.

• You will have 120 minutes to complete the assessment.
• Achieve a score of 80% to pass the assessment.
• You may not review your answers once they've been submitted.
• If you end the assessment early or the timer runs out before you have answered all questions, you will not pass and will not be able to resume where you left off.
• You may attempt the assessment again after 24 hours.

Exam URL: https://learningconsole.amazonadvertising.com/student/path/1535-sponsored-ads-certification

All answers to pass this certification are only in our .PDF file, you can buy and download here:

 

Amazon Sponsored Ads Certification Assessment Answers

 

Questions:

 

Where can you monitor your campaign’s performance?

• From the campaigns page under the campaign manager tab
• From the sponsored ads ** icon in the left panel
• From the main page after you log in to the advertising console

 

Richard’s campaign received a high number of clicks in the first couple of hours of the day and used up their small daily budget. How will this affect their campaign?

• The campaign will continue to receive impressions, borrowing budget from the next day.
• The campaign won’t receive any more impressions for the next 24 hours.
• The campaign won’t receive any more impressions for the rest of the day.

 

Based on Amazon sponsored ads policies, is political content allowed in ad campaign copy?

• Yes, outside of North America
• No
• Yes

 

How would you describe a benefit to advertisers adhering to Amazon sponsored ads policies when building advertising campaigns?

• Help ensure the lowest campaign pricing
• Help drive better results for advertisers
• Help maintain the minimum quality for ad

 

What information is required to create an advertising console account?

• A personal Amazon account
• The country where you will be advertising
• A seller or vendor account

 

Which action is a benefit of automatic targeting with sponsored ads?

• Create a campaign easily and quickly
• Control over where your ads appear
• Oversight of multiple targeting options

 

If you want to modify multiple campaigns at once, which component of the campaign manager tab should you use?

• Export
• Filter by
• Bulk actions

 

Which of the following sponsored ads solutions can help advertisers reach more customers and build brand awareness.

• Sponsored Brands
• Brand Follow
• Sponsored Products

 

Where would an advertiser go to access the advertising console?

• The Learning Console
• The Amazon Ads homepage
• Amazon Ads Central

 

Which solution will help ensure a company’s new product will appear within shopping results and product detail pages?

• Sponsored Products
• Sponsored Display
• Brand Follow

 

Sponsored Brands can help drive traffic to your Brand Store.

• True
• False

 

A daily budget is the average amount that you’re willing to spend each day and is calculated over what timeframe?

• A day
• A week
• A month

 

Which type of advertiser brands can use Sponsored TV?

• Brands who sell in the Amazon store and those who don’t
• Only brands who sell in the Amazon store
• Only brands who don’t sell in the Amazon store

 

If you already know the high-performing keywords in your campaign, which keyword targeting method should you consider?

• Phrase match
• Exact match
• Broad match

 

Select the advertising console tab you would use to create a Brand Store.

• Brand content
• Opportunities
• Creative tools

 

Iris Cameras is new to Amazon ads and planning their first Sponsored Products campaign. Which bid type should they use to make their bids more competitive and improve the chance for their ad to be displayed?

• Custom bid
• Suggested bid
• Default bid

 

Which benefit applies when advertisers adhere to Amazon sponsored ads policies?

• Guaranteed fastest shipping
• Guaranteed lowest prices
• Enhanced customer experience

 

Jane wants to run their Sponsored Brands campaign as always on, without an end date. What budget option should she use?

• Daily budget
• Monthly budget
• Lifetime budget

 

What is the primary purpose of the advertising console?

• To train advertisers on different sponsored ads
• To create accounts a seller or vendor account
• To create and manage sponsored ads campaigns

 

Match the bidding strategy to the definition. Amazon will increase your bids in real time for clicks that may be more likely to convert to a sale, and reduce them for clicks that are less likely to convert to a sale.

• Fixed bids
• Dynamic bids - down only
• Dynamic bids - up and down

 

Zhang wants to prevent their ads from appearing on irrelevant shopping results and product detail pages. Which targeting method should they use to designate products where the ad should not be served.

• Negative product targeting
• Audience targeting
• Automatic targeting

 

Match the bidding strategy to the definition. Amazon will use your exact bid for all opportunities and won’t adjust your bids based on likelihood of a conversion.

• Fixed bids
• Dynamic bids - down only
• Dynamic bids - up and down

 

If Super Power Batteries’ business objective is to reach more customers, what type of ad solution would best meet their needs?

• Brand Follow
• Brand Stores
• Sponsored TV

 

Which action is a benefit of manual targeting with Sponsored Products?

• Increased control over spend
• Create a campaign easily and quickly
• Discover new keywords and products

 

What is one general policy requirement for sponsored ads?

• Be in the primary language of the Amazon store site on which the ad is displayed
• Be clear in promising the best value to Amazon customers in the ad copy
• Be suitable for targeting only one specific Amazon shopping category

 

What phrase best describes Amazon sponsored ads?

• An alternative to the Amazon store
• A method of bidding on online ads
• A suite of self-service advertising solutions

 

Why are Amazon sponsored ads policies important?

• They guarantee cutomers always get the lowest price
• They create a safe and trustworthy experience for shoppers
• They ensure all sellers and vendors are qualified

 

Which sponsored ad solution would help increase your sales in the Amazon store?

• Posts
• Sponsored Products
• Brand Stores

 

When targeting by individual product, which filter would Liu adjust if they want to target a complementary product to the one in their ad?

• Filter by “exact“
• Filter by “category"
• Filter by ”expanded“

 

Super Power Batteries includes has an ad that includes a direct comparison to competitor brands. Based on Amazon sponsored ads policies, would this ad be approved?

• No
• Yes, in certain regions
• Yes

 

Select the phrase that describes the value behind Amazon sponsored ads policies.

• Value-centric
• Entertainment-centric
• Customer-centric

 

Which targeting option should an advertiser use if they are new to Sponsored Brands?

• Automatic
• Complements
• Manual

 

Based on sponsored ads campaign policies, prohibited content includes the following:

• References to another company name
• References to survey data
• References to product usage

 

Iris has a new logo that includes a custom photo of a traveler using their camera on safari and taking a photo of a lion. Based on Amazon sponsored ads policies, would this ad be approved?

• No
• Yes
• Yes, in certain regions

 

You can use multiple sponsored ads solutions together to help drive business objectives.

• True
• False

 

What is one way that Sponsored Brands can reach customers while they shop?

• Activated on Twitch
• Alongside Amazon.com shopping results
• In third party destinations

 

Sponsored Display and Sponsored TV campaigns buying model is setting a bid amount per thousand viewable impressions (vCPM).

• True
• False

 

Superpower Batteries has insights about which keywords audiences are frequently reviewing. Which keyword targeting method should they consider?

• Phrase match
• Negative match
• Broad match

 

Match the bidding strategy to the definition. Amazon will reduce your bids in real time for clicks that may be less likely to convert to a sale.

• Fixed bids
• Dynamic bids - down only
• Dynamic bids - up and down

 

Accent Athletics submitted a new Sponsored Brands ad that says “Amazing deal! $75 off today only!” Based on Amazon sponsored ads policies, would this ad be approved?

• No
• Yes, in certain regions
• Yes

 

Where you can organize groups of campaigns?

• The setting page
• The bulk actions page
• The portfolio page

 

Li Juan wants to prevent an ad from being served if customers look for an exact word. Which keyword targeting method should they consider?

• Word match
• Negative match
• Broad match

 

If Iris has a business goal to link customers to their website so they can order pizza, which recommended ad solution would meet their needs?

• Sponsored Display
• Sponsored Products
• Brand Stores

 

Select the advertising console tab you would use to access translation features.

• Creative tools
• Opportunities
• Brand content

 

What is the minimum daily budget for a Sponsored Products campaign?

• $10 USD
• $1 USD
• $100 USD

 

Which automatic targeting option may show your ad to shoppers who view the detail pages of products similar to yours?

• Close match
• Complements
• Substitutes

 

Businesses in the U.S. that have a Brand Store on Amazon will automatically be enrolled in which solution?

• Brand Follow
• Sponsored Brands
• Posts

 

What is the minimum lifetime budget for a Sponsored Brands campaign?

• $1 USD
• $10 USD
• $100 USD

 

Where do sponsored ads help reach shoppers?

• Only in the Amazon store
• Only on other apps and websites
• In the Amazon store and on other apps and websites

 

A bid is the average amount that you’re willing to invest for a click or view of your ad.

• True
• False

 

John sets his Sponsored Products ad daily budget to $500 USD. What is his potential spend for a 30-day month?

• $15,000 USD
• $5,000 USD
• $1,500 USD

 

If Kitchen Smart’s business objective is to reach more customers, what type of ad solution would meet their needs?

• Sponsored Brands
• Sponsored Products
• Brand Follow

 

Which bidding strategy may deliver more conversions for your ad spend?

• Fixed bids
• Dynamic bids - down only
• Dynamic bids - up and down

 

Jack & Jill doesn’t sell their products in the Amazon store. What solution can help grow their business?

• Sponsored Products
• Brand Follow
• Sponsored Display

 

Manual targeting is available for Sponsored Products.

• True
• False

 

Accent Athletics only sells recycled footwear and they want their match type to be very specific to that product. Which keyword targeting method should they use?

• Broad match
• Exact match
• Negative match

 

Organique is about to launch their first sponsored ads campaign and are unsure how customers will find their new specialty beauty product. Which keyword targeting method should they consider?

• Broad match
• Phrase match
• Negative match

 

What will happen if you use the same email for your sponsored ads account as your seller central account?

• Your sponsored ads account will automatically create your first Brand Store.
• Your sponsored ads account will automatically connect to your seller central account.
• Your sponsored ads account will automatically register you for discounted services.

 

What is a benefit of using sponsored ads?

• Reach shoppers on third-party destinations with all solutions
• Specific budget requirements allow you to minimize ad spend
• Valuable data and insights allow you to optimize your campaign

 

If Jorge’s business goal is to increase sales and conversion rates, which ad solution can help them?

• Brand Stores
• Sponsored Products
• Sponsored TV

 

If Jorge has multiple campaigns, where can they quickly access a specific campaign?

• The portfolio page
• The search bar
• The chart area

 

Shirley wants to target specific products that are similar and/or related to her product. Which targeting method should they use?

• Category targeting
• Individual product targeting
• Negative keyword targeting

 

If Gordon’s Chocolatier’s business objective is to increase sales and conversion, what type of ad solution would meet their needs?

• Brand Follow
• Sponsored Products
• Posts

 

A new Kitchen Smart ad has the call-to-action (CTA) to “shop now before it’s too late.” Based on Amazon sponsored ads policies, would this ad be approved?

• Yes, in certain regions
• No
• Yes

 

Sponsored Products, Sponsored Display, and Sponsored TV campaigns operate on a daily budget, while Sponsored Brands campaigns can operate either on a daily budget or a lifetime budget.

• False
• True

 

Based on sponsored ads campaign policies, approved ad copy can include the following:

• Random capitalization
• Repeated exclamation points
• Professional and relevant text

 

Select the advertising console tab you would use to access custom recommendations based on your campaigns, account activity, and shopper trends.

• Brand content
• Measurement and reporting
• Opportunities

 

What is a benefit of choosing a daily budget over a lifetime budget for a campaign?

• Your campaign can run until your budget runs out
• Your campaign can run without an end date
• Your campaign can run with an end date

 

What is one way that Sponsored Display can reach customers while they shop?

• Within shopping results on Amazon.com
• In Brand Stores
• In third party destinations

 

What is one reason your sponsored ad submission may result in your campaign being rejected?

• You didn’t obtain required authorization from local regulatory bodies.
• You didn’t spend a minimum amount on your campaign creative.
• You didn’t submit a proof to Amazon for pre-approval.

 

Alejandro wants to advertise handmade hairbrushes and wants to target similar products with 4-5 star ratings. Which targeting method should they use?

• Positive keyword targeting
• Category targeting
• Negative product targeting

 

An ad for Organique isn’t receiving enough impressions. What bid adjustment would help make the ad more competitive and display it to more customers?

• Keep the bid amount the same
• Decrease the bid amount
• Increase the bid amount

 

If Saanvi’s business goal is to encourage repeat purchases and improve customer loyalty as part of an always-on brand strategy, which solution can help them?

• Sponsored Brands
• Posts
• Sponsored Products

 

For their campaign targeting strategy, Márcia wants to limit the products contained in “gourmet candies.” How can they limit the products in this category?

• With the target menu
• With the refine button
• With the number slider

 

What is a requirement for ads that contain holiday messaging?

• Campaigns must end within 30 days after the event date
• Campaigns must end within 3 months after the event date
• Campaigns must end within 24 hours after the event date

 

What is Amazon’s core principle that guides its sponsored ads policies?

• Best prices for customers
• Customer obsession
• The customer is always right

 

If Jack & Jill’s business objective is to drive traffic to their product detail pages, what type of ad solution would meet their needs?

• Posts
• Sponsored TV
• Sponsored Products

 

Sponsored ads can help get your advertising messages in front of consumers where they are actively spending time and open to discovering new brands and products.

• True
• False

 

Gordon’s Chocolatier’s new ad says “Great savings on truffles.” Based on Amazon sponsored ads policies, would this ad be approved?

• Yes
• Yes, in certain regions
• No

 

Select the advertising console tab you would use when you want to make changes across various campaigns.

• Amazon DSP
• Opportunities
• Bulk operations

 

Match the customer action example with the sponsored ad solution for improving customer loyalty: Writes a product review

• Sponsored TV
• Sponsored Brands
• Brand Follow

 

If Accent Athletics’ business objective is to improve customer loyalty, what type of solution would meet their needs?

• Sponsored Products
• Sponsored TV
• Brand Stores

 

Select the advertising console tab you would use to access Brand Metrics, a visual experience to help identify opportunities to drive shoppers from awareness to conversion.

• Sponsored ads
• Insights and planning
• Creative tools

 

===

 

If Saanvi's business goal is to encourage repeat purchases, which recommended ad solution can help them?

• Posts
• Sponsored Products
• Sponsored Brands

 

 

 

 

1. Sponsored ads are generally used for which objective?
2. If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?
3. Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use?
4. Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?
5. If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)
6. True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.
7. Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?
8. Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?
9. Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?
10. True or false? Cancelled orders are not included in sales attribution metrics.
11. Which best defines a parent ASIN?
12. BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?
13. If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?
14. Sports Lab would like to target their ads to display to shoppers viewing bicycles with a 4+ star rating. Which sponsored ad could they leverage for this strategy?
15. Accent Athletics wants to promote their best selling basketball with creative that showcases just that ASIN. Which sponsored ad could help them ensure they are appearing in shopping results and related product detail pages in order to drive sales? (select all that apply)
16. Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?
17. True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.
18. Which of the following options can be used to manage a sponsored ad campaign?
19. Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2)
20. True or false? A minimum of 4 product images is suggested for a product to be retail ready.
21. Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)
22. Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?
23. Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
24. SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case?
25. Sports Lab wants to increase their overall sales. They will use ____________ to advertise their best-selling product, and ____________ to drive traffic to their entire product offering.
26. Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?
27. What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
28. True or false? Sponsored ads are bought by impression (CPM).
29. Which of the following is an example of a brand halo conversion?
30. Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
31. Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?
32. Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?
33. LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?
34. Which of the following will notify advertisers when their campaign has run out of budget during the day?
35. True or false? Optimizing the enhanced content section can improve organic SEO.
36. What does it mean for a product to be considered retail ready?
37. Sports Lab is a small advertiser that does not have access to developer resources. They want to quickly see an overview of how their campaigns are performing. Which of the following reporting methods best fits their need?
38. How is advertising cost of sales (ACOS) calculated?
39. GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?
40. Which of the following best indicates a high-performing, efficient campaign?
41. In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?
42. Which of the following search terms would be considered a phrase match for the keyword “cat litter?”
43. Which of the following ACOS indicates the more efficient advertising campaign?
44. In which of the following situations should an advertiser consider using automated bidding?
45. Which best describes Sponsored Brands?
46. Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?
47. What is the minimum star rating a product should have to be considered retail ready?
48. Which of the following search terms would be considered a broad match for the keyword “artist easel?”
49. True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.
50. Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?
51. Which of the following is a requirement for Amazon sellers to set up Sponsored Brands campaigns?
52. Which targeting method is better suited to help advertisers stay on top of search trends and discover new keywords that are generating clicks and sales?
53. Which of the following is true regarding product variations? (Select 2)
54. Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?
55. Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
56. GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)
57. What is the minimum number of customer reviews a product should have to be considered retail ready?
58. Which of the following choices would likely require the highest bid amount?
59. Which keywords may offer a larger amount of impressions with higher search volume?
60. Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
61. Examine this product detail page. Which of the following elements is not retail ready?
62. Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?
63. Which sponsored ad type(s) provides new-to-brand metrics?
64. Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?
65. Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?
66. True or false? Sponsored Products allow you to target by keyword, ASIN, or category.
67. Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign?
68. Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability?
69. If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
70. Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal?
71. With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?
72. True or false? The “adjust bids by placement” setting for Sponsored Products will not work with dynamic bids.
73. True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
74. TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?
75. Which of the following is an optimal main image?
76. GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?
77. True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.
78. Which of the following is NOT included in the retail readiness checklist?
79. Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?
80. Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?
81. Which of the following is included on a product detail page? (Select 2).
82. Which two variables are used by the auction to determine which ad will display?
83. ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?
84. Which sponsored ad can use automatic targeting?
85. After reviewing the metrics of a Sponsored Products campaign, Jorge identified that the ACOS for many products was much higher than the category average. What action(s) could he take to address this?
86. BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?
87. Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
88. A vendor, Climato, wants to drive traffic to their Store and showcase their catalog of products. Which sponsored ad allows them to do that?
89. Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.
90. Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?
91. How can Accent Athletics edit more than one live Sponsored Products campaign at the same time?
92. Which of the following search terms would be considered an exact match for the keyword “artist easel?”
93. Why might an advertiser bid on brand keywords?
94. Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)
95. Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?
96. Kitchen Smart wants to highlight multiple ASINs in their ad: a blender, a coffee maker, and a toaster. Which sponsored ad could they use to achieve this? (select all that apply)
97. Leokadia is currently focused on driving brand awareness with sponsored ads. She reviewed her campaign performance, and noticed that she was not using her entire budget and did not generate as many impressions as she wanted. What can she do to help improve on her campaign performance?
98. Lindros is using sponsored brands to help drive awareness for his brand and products. Which metric would best measure awareness in his sponsored brand campaign?
99. Ranjeet wants to improve the efficiency of his setup and maintenance processes for his campaigns. Which of the following methods would be best for managing multiple campaigns simultaneously?
100. The advertising console is where you can view and download reports to assess performance of your sponsored ads campaigns
101. Sports Lab would like to show their ad to shoppers who use search terms closely related to your products. Which sponsored ads match types would help them achieve this?
102. In this example, a Sponsored Brands ad reads “Save 50% on tube socks.” What would be a better promotional message?
103. Elle wants to understand how much, on average, her ads cost her per click. Which metric would best help her understand this?
104. Baixue is looking to add substantiation to her sponsored product ad, noting that her brand’s shampoo was rated #1 in 2022 by “Pro Hair Magazine”. Which of these claims would meet Amazon Advertising policy?
105. GIFs or animation are not allowed for ASIN or product image guidelines
106. If you reference a warranty that has a limitation, it is sufficient to reference it on the ad.
107. Nilou is a new advertiser looking to set up her first campaign. Which of the following methods would be the best for her to consider to create her first campaign?
108. Which of the following ad copy examples would meet Amazon’s language and tone policies?
109. Which is the most appropriate claim to include in a sponsored ad running in May 2022?
110. An image or video of a woman in a bikini may be used to promote bikinis, but the same image or video cannot be used to promote a car because a woman in a bikini is not relevant to a vehicle.
111. Sports Lab would like to show their ad to shoppers who view the detail pages of products similar to yours.
112. Which of the following options allows you to edit multiple campaigns simultaneously using a spreadsheet?
113. True or false? The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized body wash now through Father’s Day.
114. Which of the following is not part of brand logo guidelines for sponsored brands?
115. Which of the following headline examples would meet Amazon’s copy policies for an ad promoting a flannel shirt?
116. Kwame is setting up a store’s page for his brand of wrist watches and wants to create new promotional language. Which of the following promotional messages are not permitted on a brand’s stores page?
117. True or false? Areli wants to advertise her body wash in the month leading up to Father’s Day. The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized body wash now through Father’s Day.
118. The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized perfume bundled offer now through Valentine’s Day.
119. Would the logo example on the right meet Amazon’s sponsored ads policies?
120. In this example, a Sponsored Brands ad reads “Save 50% on tube socks.” This is not a compliant pricing promotion. What would be a compliant promotional message?
121. True or false? Amazon recommends the use of CTAs to help improve your ad’s performance but CTAs are not required.
122. Which of the following is _not _part of brand logo guidelines for sponsored brands?
123. Would the custom image on the right meet Amazon’s image policies for a flat screen TV ad?
124. ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?
125. BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?
126. Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?
127. BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?
128. Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?
129. TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?
130. GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)
131. Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?
132. If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)
133. Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?
134. Sports Lab wants to increase their overall sales. They will use — to advertise their best-selling product, and — to drive traffic to their entire product offering.
135. True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.
136. Which of the following search terms would be considered an exact match for the keyword “artist easel?”
137. Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?
138. Which of the following search terms would be considered a broad match for the keyword “artist easel?”
139. Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)
140. True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.
141. True or false? The “adjust bids by placement” setting for Sponsored Products will not work with dynamic bids.
142. Which of the following is included on a product detail page? (Select 2)
143. Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use?
144. Campaign efficiency is measured by — , and brand awareness is measured by — .
145. True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.
146. Which of the following search terms would be considered a phrase match for the keyword “cat litter?”
147. In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest — ?
148. Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?
149. Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?
150. Which metric is used to measure efficiency in sponsored ads campaigns?
151. Which of the following is _*not* _part of brand logo guidelines for sponsored brands?
152. Jane wants to run their Sponsored Brands campaign as always on, without an end date. What budget option should she use?
153. Match the bidding strategy to the definition. Amazon will reduce your bids in real time for clicks that may be less likely to convert to a sale.
154. Match the bidding strategy to the definition. Amazon will increase your bids in real time for clicks that may be more likely to convert to a sale, and reduce them for clicks that are less likely to convert to a sale.
155. Match the bidding strategy to the definition. Amazon will use your exact bid for all opportunities and won’t adjust your bids based on likelihood of a conversion.
156. Organique is about to launch their first sponsored ads campaign and are unsure how customers will find their new specialty beauty product. Which keyword targeting method should they consider?
157. Zhang wants to advertise wicker baskets and wants to prevent their ads from appearing on irrelevant shopping results. Which targeting method should they use?
158. For their campaign targeting strategy, Márcia wants to limit the products contained in “gourmet candies.” How can they limit the products in this category?
159. A new Kitchen Smart ad has the call-to-action (CTA) to “shop now before it’s too late.” Based on Amazon sponsored ads policies, would this ad be approved?
160. Accent Athletics submitted a new Sponsored Brands ad that says “Amazing deal! $75 off today only!” Based on Amazon sponsored ads policies, would this ad be approved?
161. Iris Cameras is new to Amazon ads and planning their first Sponsored Products campaign. Which bid type should they use to make their bids more competitive and improve the chance for their ad to be displayed?
162. Accent Athletics only sells recycled footwear and they want their match type to be very specific to that product. Which keyword targeting method should they use?
163. What is a benefit of using sponsored ads?
164. Select the advertising console tab you would use to access translation features.
165. Where can you monitor your campaign’s performance?
166. Select the advertising console tab you would use to create a Brand Store.
167. What information is required to create an advertising console account?
168. What is the minimum lifetime budget for a Sponsored Brands campaign?
169. An ad for Organique isn’t receiving enough impressions. What bid adjustment would help make the ad more competitive and display it to more customers?
170. Which sponsored ad solution would help increase your sales in the Amazon store?
171. What is the minimum daily budget for a Sponsored Products campaign?
172. If Super Power Batteries’ business objective is to reach more customers, what type of ad solution would best meet their needs?
173. If Iris’ business goal is to link customers to their website, which recommended ad solution would meet their needs?
174. If Jorge’s business goal is to expose their brand to more potential customers, which recommended ad solution can help them?
175. Match the customer action example with the sponsored ad solution for building brand awareness: Hears an ad while listening to a podcast
176. Sponsored Brands can help drive traffic to your Brand Store.
177. Which bidding strategy may deliver more conversions for your ad spend?
178. If Accent Athletics’ business objective is to improve customer loyalty, what type of solution would meet their needs?
179. Based on sponsored ads campaign policies, approved ad copy can include the following:
180. What is one general policy requirement for sponsored ads?
181. Based on sponsored ads campaign policies, prohibited content includes the following:
182. What is Amazon’s core principle that guides its sponsored ads policies?
183. Which benefit applies when advertisers adhere to Amazon sponsored ads policies?
184. How would you describe a benefit to advertisers adhering to Amazon sponsored ads policies when building advertising campaigns?
185. Which targeting option should an advertiser use if they are new to Sponsored Brands?
186. Manual targeting is available for Sponsored Products.
187. Which action is a benefit of manual targeting with Sponsored Products?
188. Which filter would Liu adjust if they want to target a complementary product to the one in their ad?
189. There are minimum spend requirements for sponsored Ads.
190. What phrase best describes Amazon sponsored ads?
191. Which automatic targeting option may show your ad to shoppers who view the detail pages of products similar to yours?
192. Which type of endemic advertiser brands can use sponsored ads?
193. What is one way that Sponsored Brands can reach customers while they shop?
194. You can use sponsored ads solutions together to help drive business objectives.
195. Where you can organize groups of campaigns?
196. All businesses that have a Brand Store on Amazon will automatically be enrolled in which solution?
197. If you want to modify multiple campaigns at once, which component of the campaign manager tab should you use?
198. Based on Amazon sponsored ads policies, is political content allowed in ad campaign copy?
199. A bid is the average amount that you’re willing to invest for a click or view of your ad.
200. Over what timeframe is a daily budget calculated?
201. If you already know the high-performing keywords in your campaign, which keyword targeting method should you consider?

 

 

Practice assessment:

 

After you create a Sponsored Brands campaign with a lifetime budget, you can increase the budget but you can’t decrease it.

• True
• False

 

Paulo sets his Sponsored Display ad daily budget to $1,500 USD. What's his potential spend for a 30-day month?

• $150,000
• $45,000
• $3,000

 

Based on sponsored ads campaign policies, comparative claims must include what?

• A citation from an independent source
• A detailed customer survey
• An relevant statistical study

 

Why does Amazon set a high customer experience bar for the ads that are served with Amazon Ads?

• To foster a competitive advertising culture
• To help drive better results for advertisers
• To ensure lowest prices for customers

 

Select the advertising console tab you would use to access reporting on the targeting strategies used.

• Targeting
• Results
• Settings

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Amazon Sponsored Ads Certification Assessment Answers