A daily budget is the average amount that you’re willing to spend each day and is calculated over what timeframe?
- A month
- A day
- A week
Explanation:
The correct answer is **’A month’** because a daily budget is calculated based on a monthly timeframe. While advertisers set a daily budget for their campaigns, the platform calculates the average spend over the course of a month, which helps to account for fluctuations in daily spend due to changes in ad performance or competition. The system may adjust spending on certain days to ensure the total monthly budget is not exceeded, meaning that on some days the spend could be higher, and on other days it could be lower, as long as the total for the month aligns with the set daily budget on average.