ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?
- Negative Geotargeting
- Negative product targeting
- Product targeting
The negative product targeting feature allows you to prevent your ads from appearing on specific shopping results or product detail pages that don’t meet your performance goals.
You can also select specific brands or products where you don’t want your ad to serve. ENT can therefore use negative product targeting to prevent their ads from appearing on search results for the brand Cupcakes and Doughnuts.