True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.
If an advertiser’s goal is sales efficiency, then they can set the right bids by Adjusting bids on low-performing keywords.
If certain keywords have high ACOS then lowering the bids on those keywords below the average Cost-Per-Click(CPC) will reduce spend on those keywords. This will help you get lower ACOS and better conversion rates.