In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?
- % of orders new-to-brand
- attributed sales
- ACOS
- conversion rate
Explanation:
Sponsored Brand campaigns allow you to optimize toward customer acquisition using new-to-brand metric which is denoted by % of orders new-to-brand. The new-to-brand metric means customers % of new customers who have ordered products from your brand.
You can filter your campaign to show keywords with a high % of new-to-brand metrics. You can then bid more on these keywords to promote brand awareness and optimize toward customer acquisition.