If Jorge’s business goal is to increase sales and conversion rates, which ad solution can help them?
- Brand Stores
- Sponsored TV
- Sponsored Products
Explanation:
The correct answer is **’Sponsored Products’** because this ad solution is specifically designed to drive sales and improve conversion rates. Sponsored Products ads appear on Amazon’s search results and product detail pages, making them highly visible to customers actively looking for products similar to those being advertised. By targeting relevant keywords and products, Sponsored Products can help increase product visibility, attract qualified traffic, and drive conversions. This is especially effective for businesses like Jorge’s that want to directly impact sales. In contrast, ‘Brand Stores’ focus more on building brand awareness through a branded shopping experience, and ‘Sponsored TV’ is more focused on broad audience reach and brand visibility through video ads, which may not be as directly tied to immediate sales and conversions.