If your ads are winning bids, which advertising metric will showcase the results?
- Click-through rate
- Impressions
- Clicks
Explanation:
The correct answer is ‘**Impressions**.’ Impressions showcase the results when your ads are winning bids because they represent the number of times your ad is displayed to potential customers. Winning bids means your ad is being shown in the auction, and impressions measure how often it appears in front of users, even if they don’t necessarily click on it. Impressions are a key metric for understanding how well your ad is performing in terms of visibility and reach. While click-through rate (CTR) and clicks are important for assessing user engagement, impressions specifically indicate the effectiveness of your ad in being displayed to your target audience after winning bids in an auction.