Bid optimization can help increase viewable impressions, page visits, or conversions based on the bid optimization you selected.
- False
- True
Explanation:
The correct answer is ‘**True**.’ Bid optimization can indeed help increase viewable impressions, page visits, or conversions based on the specific bid strategy that the advertiser selects. For example, if the goal is to maximize impressions, an advertiser may choose to increase their bids, thereby increasing the likelihood of their ads being shown more frequently, which can lead to higher visibility. On the other hand, if the focus is on driving conversions, bid optimization strategies may focus on improving the efficiency of ad spend to attract users more likely to complete a purchase. The flexibility in bid optimization allows advertisers to tailor their strategies based on their campaign goals, making it an effective tool for achieving desired outcomes in terms of impressions, visits, or conversions.