An advertiser wants to generate new, long-term demand for their brand. Which stage of the customer shopping journey should they target? By vmartinez An advertiser wants to generate new, long-term demand for their brand. Which stage of the customer shopping journey should they target? Purchase Awareness Consideration Related content Related questions:An advertiser wants to capture existing demand for…An advertiser wants to build new, short-term demand…Charlie wants to generate long-term, new demand for…A potential customer comes across a video of her…