It is important to analyze results against the KPIs determined at the beginning of the campaign and use the reports to test campaign efficiency.
- True
- False
Amazon Ad Server Advanced Certification Assessment Answers
Amazon Ad Server Advanced Certification Assessment Answers
The Sizmek Ad Suite Advanced Certification validates technical proficiency in Sizmek Ad Suite. Topics covered in this Certification include campaign management, working with SAS Tag Manager, using SAS analytics, and Dynamic Creative Optimization. This Certification is designed for advertising and marketing professionals in hands-on practitioner roles who setup campaigns, perform campaign management, and run reports to measure impact.
- This assessment is comprised of 50 questions which cover advanced Sizmek Ad Suite topics.
- You will have 120 minutes to complete the assessment.
- Achieve a score of 80% to pass the assessment.
- You may attempt the assessment again after 24 hours.
Exam URL: https://learningconsole.amazonadvertising.com/student/collection/25207-sizmek-ad-suite-advanced-certification
Amazon Ad Server Advanced Certification Answers
Questions:
- It is important to analyze results against the KPIs determined at the beginning of the campaign and use the reports to test campaign efficiency.
- The Tag Tester tool extension will create Variables under an advertiser that is specified by the user, even if the Tag Manager is not implemented on the web page.
- An Italian events management company would like to run a campaign to target members who previously purchased tickets for past events. Which target audience would be best set up in SAS?
- Place the following steps in the correct order to create a Search Direct Integration:
- Jared is looking for a variable on a webpage with the Tag Tester tool and does not know the name of the data layer. What steps should Jared take to find the variable?
- DCO versions are used to:
- What are the prerequisites to be able to create Global Conversion Activity?
- Match each definition with the correct term:
- Kitchen Smart-Germany and Kitchen Smart-UK each run a campaign with the goal to bring more visitors to the global website GlobalKitchenSmart.com. The Kitchen Smart organization wishes to attribute conversions that come from local campaigns so they create a global conversion activity that is attached to Kitchen Smart-Germany and Kitchen Smart-UK. What tag feature is being used to achieve their goal?
- When planning her DCO campaign Jennifer determined the exact KPIs she should review her strategy against. Which stage of the campaign should she check the performance?
- Ken wants to generate conversion reports that use different attribution models than the Primary model on the advertiser level. What next step can he take to achieve this?
- When customizing Tag manager, the mapping report contains the following sheets (select all that apply):
- Each ad built as dynamic within SAS has one version automatically created by default. You can create and edit multiple other versions to fit your needs.
- Which one of the following permission sets should be granted in order for a user to switch accounts?
- When working with RDF reports, which of the following report settings is not customizable for a Metadata file?
- Place the steps to checking SAS remarketing cookies in chronological order:
- Sarah would like to enable a custom parameter to be sent to SAS for every impression event. The information received is available in cookie-level insights and RDF reports. Which setting would she use to accomplish this?
- Janie wants to run an RDF report that displays data about conversion activities and events in the path to conversion. Which feed type should they activate to achieve this?
- Juan has a video asset that he is ready to run with a Master Ad. He attaches the ad to its respective placement and gets a sign that “Video Auto Transcoding” has begun. Which of the following statements best describes the automatic process that is currently taking place?
- SAS Search Integrations occur on the advertiser level.
- Which of these scenarios can media targeting be the most useful for? (Select all that apply)
- Which method to manage DCO versions is limited to one version at the time?
- Jean wants to update the transcoded assets, due to an update in the transcoding profile. To complete this for a placement ad that is already attached, he should:
- When variables are used as tokens, what is the correct format if the variable name is TestVariable?
- Diane works for a travel agency and wants to show different ads to users based on the destination page they’ve previously visited on her website. There are three offers – New York, Paris, and Berlin. What Activity Type can she use to achieve this?
- In a conversation about creative campaigns, Juri was recommended by a coworker to use DCO. Using a DCO can help with her campaign strategy by:
- Mina is customizing a global account and realizes a global conversion activity is in place. This means the attribution is:
- John owns a car dealership. He is thinking of using DCO for his advertising strategy. What is the most ideal scenario to serve tailored messaging to an audience interested in cars?
- While setting up his DCO campaign, Jeff is thinking of using rotation settings and/or targeting delivery groups. What type of trafficking strategy should he use?
- Target Audience ID, Smart Item List, and Clicks (Total Net) are dimensions/metrics to look for in which DCO report?
- A Swiss bicycle company is launching a campaign to sell new bikes to customers across the country. Bike model 1 will be advertised to a completely new audience, while bike model 2 will be advertised to an audience that has already purchased products from them in the past. Which criteria below would be the most appropriate target audiences for each product?
- How many attribution conversion models can be set up per advertiser?
- Which of the following is not an available SAS Target Audience type?
- Jill wishes to extract search engine reporting data (primarily for media cost information). What Direct Integrations can she use to do this?
- Before you begin any Search Integration you need to verify that you are logged out of all search engine accounts.
- Local Conversion Activities can be added to Global Activity Rule.
- If using media targeting with DCO campaign, which of the following scenarios best describes the setup where a single creative version is applied to a single targeted placement audience?
- What is the first step in planning a DCO campaign?
- Carla wants to a set a custom date range to serve versions while running her promotion. Which DCO rotation type will help her achieve this?
- Rita owns a shoe store that just released a new set of sneakers. Rita wants to learn which age group interacts most with her sneaker ads. Which campaign should Rita run to obtain such insights?
- When a Site is using Server-Side Ad Insertion (SSAI), impressions are stored under:
- Meka creates the following URL Variable to gain insight into revenue stats for recent concert sales on her company’s website (ConcertTickets.com/PurchaseAmount_confirmation). What type of SAS variable is she utilizing in this case?
- In order for the Tag Manager to be considered as global, it should be created under a Global Advertiser and include global entities.
- Yulia is trying to map an Activity Rule that will be triggered for audiences who have visited her client’s page but have not purchased a product on the website. What criteria combination can she use in the Activity Rule to achieve this?
- Which tag manager feature is a Chrome browser extension that allows users to analyze retargeting cookies that exist on the browser and understand the current navigation journey?
- Which of the following is NOT a feature of the mapping report?
- When managing DCO versions, which method is best for automatic version updates?
- Match the appropriate cost model to its respective action:
- How does attribution work when there is a Global-Local Advertiser structure?
- The two options for SEM intergration types in SAS are:
- How many Account Extensions are allowed per account?
- Which of these report types are not standard for DCO campaign reporting?
- Which Target Audience feature allows you to define criteria of reaching audiences based on exposure?
- Setting up a DCO campaign differs greatly from launching a regular campaign in terms of SAS workflow.
- Granting “Super User” permission to a user allows them to:
- Who has the access to set up Account Extensions?
- Which criterion can be used only once in the IF section when customizing Tag Manager Activity rules?
- James is a Native Account holder and his team has just expanded to Mexico, United Kingdom, and Germany. In order to gain insights from all 3 locales, what account setup and permission access steps should James take next?
- The default option for Tracking Search Campaigns is
- Aja wants to generate a report that includes last month’s media cost for her company’s video campaigns. Which cost models should she look at in order to gain insight into this information? (Select all that apply)
- While setting up his global entity, Malik defines which Local Advertisers shall be affected and assigns them to this entity. Once the entity is saved, how are the Local Advertisers affected? (select all that apply)
- An account that has access to multiple linked accounts to it is called:
- Which of the following is a reason a user would set up an Account Extension?
- Which of these tag codes are in script format? Select All Correct Responses
- Select the Tag Manager code that matches the settings shown in the screenshot.
- Jessica wants to create a report using a template that Anna has created. How can she do this?
- Which placement types require creative attached in order to complete trafficking and generate placement tags?
- Expert attribution (a premium feature) is enabled when a custom path length is set to include more than ___ events.
- What do all three report types in SAS have in common?
- Each ad built as dynamic within AAS has one version automatically created by default. You can create and edit multiple other versions to fit your needs.
- An Italian events management company would like to run a campaign to target members who previously purchased tickets for past events. Which target audience would be best set up in AAS?
- Which of the following is not an available AAS Target Audience type?
- Meka creates the following URL Variable to gain insight into revenue stats for recent concert sales on her company’s website (ConcertTickets.com/PurchaseAmount_confirmation). What type of AAS variable is she utilizing in this case?
- Setting up a DCO campaign differs greatly from launching a regular campaign in terms of AAS workflow.
- Sarah would like to enable a custom parameter to be sent to AAS for every impression event. The information received is available in cookie-level insights and RDF reports. Which setting would she use to accomplish this?
- AAS Search Integrations occur on the advertiser level.
- Place the steps to checking AAS remarketing cookies in chronological order:
- Which of the following are relevant dynamic ads dimensions to look out for when analyzing reports? (Select all that apply)
Amazon Ad Server Advanced Certification Answers
How does attribution work when there is a Global-Local Advertiser structure?
How does attribution work when there is a Global-Local Advertiser structure?
- All conversions are attributed to the Global Advertiser’s conversion activity
- All conversions are attributed to the Local Advertiser’s conversion activity accordingly
- All conversions are attributed to all Local Advertiser’s conversion activitiy
- There is no attribution in the Global-Local structure
Which criterion can be used only once in the IF section when customizing Tag Manager Activity rules?
Which criterion can be used only once in the IF section when customizing Tag Manager Activity rules?
- User’s Browsing History
- Page URL
- Clicked Element
- Time Spent on Page
Place the steps to checking SAS remarketing cookies in chronological order:
Place the steps to checking SAS remarketing cookies in chronological order:
- Click the Chrome extension icon and select Retargeting Cookie Analyzer.
- Navigate to a web page.
- View pane that appears and displays the cookies for your browser navigation history.
- Log into SAS.
Place the following steps in the correct order to create a Search Direct Integration:
Place the following steps in the correct order to create a Search Direct Integration:
- In ‘Settings,’ click ‘Search’ and then ‘Add.’
- Select a vendor – either Google Ads or Bing Ads. Click Authorize to grant permission for SAS to view and manage search accounts.
- The Add New Integration window appears with search accounts. Select one or more accounts and select the appropriate brand.
- Choose the Brand, Integration type, and tracking options.
Match the appropriate cost model to its respective action:
Match the appropriate cost model to its respective action:
| Conversions | for CPA |
| Billing Impressions | for CPM |
| Clicks (Net) | for CPC |
| Impressions with Video Start | for CPV |
| Video Fully Played | for CPCV |
| Impressions with Interaction | for CPE |