Which of the following is not a benefit of ARA Premium?
- Comparing metrics before, during, and after a campaign against an indexed baseline of performance.
- Enabling advertisers to see what other ASINs are commonly viewed alongside a specific product.
- Detailing the percentage of purchases that are made as repeats versus first time customers.
- Providing visibility into the most commonly used shopping queries across Amazon
Explanation:
ARA Premium (now known as Amazon Brand Analytics) provides additional data and reports for a Vendor to evaluate their performance and use as business intelligence in the decision-making process. It is an add-on suite of additional reports which Vendors have access to through Vendor Central.
Comparing metrics before, during, and after a campaign against an indexed baseline of performance is a benefit of ARA Premium. Enabling advertisers to see what other ASINs are commonly viewed alongside a specific product is also a benefit of ARA Premium. Detailing the percentage of purchases that are made as repeats versus first-time customers is another benefit of ARA Premium. However, providing visibility into the most commonly used shopping queries across Amazon is not a benefit of ARA Premium.