Paulo recently launched a Sponsored Products campaign to help boost sales of a new product. The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?

Paulo recently launched a Sponsored Products campaign to help boost sales of a new product. The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?

• The campaign will continue to run as normal.
• The campaign will stop and a new campaign must be created.
• The campaign will pause until the product becomes the Featured Offer again.

or

• The Sponsored Products campaign will stop.
• The Sponsored Products campaign will pause until the product becomes the Featured Offer again.
• The Sponsored Products campaign will continue to run as normal.

 

Explanation:

**The Sponsored Products campaign will stop** is the correct answer because if a product loses the Featured Offer, it will no longer be eligible for the Sponsored Products campaign to run effectively. The Featured Offer is critical for the visibility and performance of Sponsored Products campaigns, as it indicates which seller’s offer is the most competitive, typically with the best price and customer service options. Without the Featured Offer, the product cannot be featured prominently in search results, and the Sponsored Products campaign will stop until the product regains the Featured Offer. This ensures that only products that meet Amazon’s standards for visibility and competitiveness are included in the campaign.