Jane runs a small business which sells a low volume of handmade blankets that are shipped to Amazon.com customers in custom packaging. Which of the following would be the best fulfillment solution for Jane’s business?
- Direct Fulfillment
- Fulfillment by Amazon (FBA)
- Merchant Fulfilled Network(MFN)
Explanation:
**Merchant Fulfilled Network (MFN)** is the correct answer because it allows Jane to fulfill orders directly from her own business, which is ideal for a small business selling low-volume handmade blankets. Since Jane is shipping products in custom packaging, MFN enables her to maintain full control over the packaging, branding, and shipping process while fulfilling orders from her own warehouse or location. Unlike Fulfillment by Amazon (FBA), where products are stored and shipped from Amazon’s fulfillment centers, MFN gives Jane the flexibility to handle her unique products and packaging without relying on Amazon’s infrastructure. This option is particularly beneficial for sellers with low sales volumes or specific product needs that require more personalized handling, as it does not incur the storage and fulfillment fees associated with FBA.