Which of the following best describes product targeting for Sponsored Display?

Which of the following best describes product targeting for Sponsored Display?

• With product targeting you can engage audiences that viewed your brand’s products.
• With product targeting you can target similar or complementary products and categories to help drive loyalty.
• With product targeting you can engage lifestyle audiences who may be interested in your brand’s products.
• With product targeting you can target similar or complementary products and categories to help drive consideration.

 

or

 

Which of the following best describes ‘product targeting’?

• Match an exact word, broad match, or phrase to help you make sure your ads only appear in relevant shopping queries
• Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey
• Target by category or product through grouping ASINs by similarities, targeting similar or related products

 

Explanation: The correct answer is **Target by category or product through grouping ASINs by similarities, targeting similar or related products**. Product targeting allows advertisers to reach potential customers by targeting specific products or categories that are similar to or related to their own offerings. This strategy involves grouping ASINs (Amazon Standard Identification Numbers) based on similarities, enabling advertisers to display their ads to customers who are browsing or shopping for comparable products. By focusing on relevant categories or similar products, advertisers can increase their visibility among highly relevant audiences, improving the chances of driving conversions and reaching shoppers who are already in the decision-making process. This approach is particularly effective for driving consideration and sales for products within the same or related categories.