Which of these statements is false regarding AMC audiences?
- Audiences are created via SQL logic
- Audiences must exceed 2000 records
- Audiences cannot be configured to refresh
- Audiences cannot be modified once created
Explanation: This statement is false because audiences in Amazon Marketing Cloud (AMC) can be configured to refresh at a specified cadence. Rule-based audiences can be set to refresh daily, while lookalike audiences refresh every 7 days. This allows for ongoing updates based on new data, ensuring that the audience remains relevant and up to date. The other options are true: Audiences must exceed 2000 records: Rule-based audiences must meet a minimum of 2000 records to ensure sufficient data for accurate targeting. Audiences cannot be modified once created: Once an audience is created, it cannot be modified; instead, a new audience must be created if changes are needed.Audiences are created via SQL logic: Audience creation typically involves SQL logic to define the conditions and filters that determine which users are included in the audience.