user_id values cannot be viewed in the AMC user interface or downloaded from AMC.
- True
- False
Explanation: The correct answer is **True** because user_id values are not directly accessible or visible in the Amazon Marketing Cloud (AMC) user interface or through downloads due to privacy and data protection regulations. Amazon places strict limitations on access to personally identifiable information (PII) or any data that could potentially identify an individual user. As such, while AMC provides powerful analytical capabilities to track and measure events and performance, user-specific data like user_id values is anonymized or excluded to ensure compliance with privacy standards and protect user confidentiality. This approach helps maintain the integrity of the platform while allowing for effective, aggregated campaign analysis.