Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during your chosen time window?
- SELECT creative, creative_id, SUM(impressions) AS impressions FROM sponsored_ads_traffic GROUP BY 1,2
- SELECT creative, creative_id, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2
- SELECT creative, creative_id, SUM(impressions) AS impressions FROM dsp_impressions WHERE creative IS LIVE GROUP BY 1,2
- SELECT creative, creative_id, SUM(impressions) AS impressions FROM amazon_attributed_events_by_traffic_time GROUP BY 1,2
Explanation: The correct answer is **SELECT creative, creative_id, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2** because the **dsp_impressions** table contains data specifically related to impressions served through Amazon DSP, and by querying it with the fields creative and creative_id, you can generate a list of all creatives active during the chosen time window. This query aggregates the impressions for each creative and its associated creative_id, allowing you to track their performance. The other options do not directly target the DSP creatives or may be related to different ad types or attribution models, making them less appropriate for this specific use case. The query provided in the correct answer ensures that you’re focusing on DSP creative activity, as reflected in the impressions data from the dsp_impressions table.