For which advertising method are prices negotiated and based on a fixed CPM with no auction involved? By vmartinez For which advertising method are prices negotiated and based on a fixed CPM with no auction involved? Programmatic advertising Direct advertising Related content Related questions:For which advertising method are prices negotiated…You're bidding in a fixed first-price auction for…You want to enter a fixed first-price auction for…Your colleague is the highest bidder, at $15, in a…