Which of the following best describes “Prioritize spending full budget, while maximizing performance” when setting bidding priority during campaign setup?
- Prioritizes bidding based on full budget delivery with a secondary priority of maximizing the campaign’s Goal KPI
- Prioritize bidding based on full budget delivery in the shortest time possible
- Prioritizes bidding based on achieving your Target KPI with a secondary priority of full budget delivery
Explanation:
The selected answer **Prioritizes bidding based on full budget delivery with a secondary priority of maximizing the campaign’s Goal KPI** is correct because this bidding strategy ensures that the full campaign budget is spent, while also aiming to optimize performance based on the campaign’s key performance indicators (KPIs). This means that the primary goal is to use the entire allocated budget, but the secondary goal is to do so in a way that maximizes the desired campaign outcome, whether that is conversions, engagement, or another relevant metric. This strategy balances efficient budget utilization with performance optimization, helping advertisers achieve their campaign goals without underspending.