What is the standard attribution window for Amazon DSP?
- 21 Days
- 14 Days
- 7 Days
Explanation:
The selected answer **14 Days** is correct because the standard attribution window for Amazon DSP is 14 days. This means that any conversions (such as purchases) that occur within 14 days of interacting with an ad are attributed to that ad interaction. The 14-day attribution window is used to measure the effectiveness of a campaign in driving conversions, allowing advertisers to capture both immediate and slightly delayed effects of their ads on consumer behavior. This window is commonly used in programmatic advertising to give advertisers a reasonable timeframe to evaluate the impact of their campaigns on consumer actions, while also ensuring the data remains relevant and actionable.