If you want to access open-exchange mobile web display inventory, what type of line item do you need to create?
- Video
- Amazon Ads mobile display
- Standard display
- AAP – Mobile App
Explanation:
Mobile exchange inventory has more targeting attributes and audience segmentation than display inventory. The targeting attributes are divided into three: site-side (or app-side) attributes, device-side attributes and user-side attributes.
Because “mobile” inventory is specific to mobile apps, it is advised to set up the site’s default delivery medium as “web” and then create a “web” ad unit. You can then revise your logic to select the appropriate ad unit size based on device type.